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Get Started
The Autumn 2009 program is no longer accepting applications
Next program starts: Autumn 2010
Details will be posted in Spring
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Learn how to drive the development of successful software products. Examine high-volume packaged software, vertical application software, and Web-based delivery of software. Study specific disciplines and requisite core skills, such as documentation, presentation, and project oversight. Investigate how a product manager's role changes based on the size of the company. Create product, development, support, and marketing sales plans.
What the Program Covers
- Assessment of product opportunity through market analysis and business planning
- Strategies for planning and managing successful software creation and launch
- Tools and techniques to drive market awareness and assist sales and customer support
- Marketing materials, internal and external training, and external documentation
Benefits
You will be able to successfully manage software development from concept to sales.
Who Should Apply
Level: Some Experience
- Software product managers who wish to improve business and management skills and their industry competitiveness
- Marketing and sales professionals and managers with at least three years of experience in the software industry
- Software development and support professionals and managers with at least three years in the software industry
- Software professionals who wish to broaden their expertise and prepare for larger roles in management
If you have questions about your eligibility for this program, give us a call at 888-469-6499.
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